Taste Festivals announce a partnership with Jamie Oliver to raise awareness and funds for his charity
Last weekend’s Taste of Christmas event (2-4 December) not only entertained over 30,000 festive revelers but also welcomed Jamie Oliver into the fold as an exciting collaboration between London-based Taste Festivals and The Jamie Oliver Foundation was announced.
The plan involves a UK-based fundraising campaign at Taste Festivals for the next 12 months; this will include special events, pop-up restaurants and special guest appearances from Jamie and friends.
Announcing the collaboration, which will take place at Taste of London and The Big Feastival and perhaps further afield, Jamie commented, “it’s brilliant for Taste to support us and raise vital funds for the Foundation.”
Commenting for Taste Festivals, Justin Clarke, Managing Director said, “Jamie’s Foundation is one of the world’s most inspiring food charities and we plan to raise awareness and hundreds of thousands of pounds supporting him.”
Jamie Oliver was speaking at the opening of Taste of Christmas at ExCeL London at which his Big Feastival restaurant was a centre piece from Friday 2nd until Sunday 4th December.
For more press information or images please contact Clare Dixon or Aviva Waks at House PR on 020 7291 3000 / email: firstname.lastname@example.org
Notes to Editors
Restaurants at Taste of Christmas 2011
Action Against Hunger / Asia de Cuba / Benares / Rhodes W1 / Roast / The Big Feastival Pop-Up Restaurant / The Cinnamon Club
Chefs at Taste of Christmas 2011
Allan Pickett / Anna Hansen / Antony Worrall Thompson / Atul Kochhar / Ben Tish / Colin Layfield / Eric Lanlard / Francesco Mazzei / Frank Raymond / Gary Rhodes / Hugh Fearnley-Whittingstall / Jamie Oliver / Jean-Christophe Novelli / Jesse Dunford Wood / Jun Tanaka / Lawrence Keogh / Marc de Marquette / Mary Berry / Michel Roux Jr. / Paul A. Young / Rachel Allen / Simon Rogan / Theo Randall / Vivek Singh / Paul Whittick / William Curley / Jane Curran / Alyn Williams / Malcomn John / Catherine Fulvio / Vladamir Niza / Rosie Yeats